Anyone reading this who is a self-employed consultant knows the problem: you can do a lot of things. You can tackle lots of different problems. That is one of the reasons people go out on their own, they want the variety, they want to do different things.
However, that doesn’t make marketing easy! Answering “lots of things” to the question “What do you do?” isn’t a great way forward…
Felix and I have spent hours batting various slogans and missions around to get to the core of what we do. We have previously tried various things over the years, none of which felt right or particularly good for the problem that we actually solve – they were all particular symptoms of a bigger issue.
But May has been a big month for us: I did a LinkedIn Live which was all about the problem we actually solve: unblocking corporate constipation to improve effectiveness and profitability. Yes, there are politer ways of putting it, but that one works for me.
What does it mean though? It means that we fix human systems to increase productivity, remove ambiguity, improve clarity. We reduce friction in organisations.
So we finally have a great description of the problem we solve, now Felix and I just have to start telling people about it…!